Do or do not. There is no try.” – Yoda
Are you so busy broadcasting that you’re not engaging with what’s out there? In the digital world, rich content is king. This type of content will cut through the noise and engage directly with your audience.
The key to success on LinkedIn is to be clear about why you’re communicating and what you want your audience to do with what you have said.
Here are five tips to make you a LinkedIn Jedi Master.
Position yourself. How do you want to be viewed by your peers and prospective organisations? Make sure you’re seen by organisations by optimising your content and that you’re positioned as thought-leaders by what you create.
Answer the ‘w’s’ – why, what, who, when and what next. Be clear about why and what you’re communicating, who you’re speaking to, when is the best time to get in touch and what you want the audience to do next. If you’re not clear, your audience won’t be either.
Join the herd. It’s good to stand out from the crowd, but it’s important to also take the opportunity to join groups on LinkedIn. This will help you to understand more about your target audience. Listen intently.
Be genuine. Avoid marketing jargon and respond genuinely, agnostically and relevantly to group conversations. Don’t just tell your audience that you’re the best!
Define what success is. Know what you’re measuring and what success looks like so when you achieve it, you know that you’ve reached your goal.
Make sure you’re not sending a rusty Millenium Falcon into battle unprepared. Take time to be clear on your message, follow the tips above and you’re sure to feel the force! Fly by and let us know how you’re doing on LinkedIn or visit; www.sofarbeyond.com for future tips.